This is Fast Fashion: Mass-production of cheap, disposable clothing. Countless new collections per year make us feel constantly out of date and encourage us to keep buying
Fast fashion: the monster in our closets
It has become a challenge to wear a garment more than five times. Why?
1) Garment quality is declining every year. As a result, our clothes immediately look faded, shapeless, or worn out.
2) Trends are changing so quickly that we cannot keep up. We continue to purchase just to stay up to date.
The drop in garment prices over the last 20 years has allowed us to buy more and more clothes. We now have 5 times more clothes than our grandparents had. It felt great until we found out what was hiding behind this trend.
In reality, this continuous accumulation of cheap garments is only possible because of a constant reduction of production costs. This, in turn, has serious consequences on our health, our planet, and on garment workers’ lives.